CASE STUDY // MARKETING · 2025
ScalePoint Growth Engine
Search Architecture & High-Intent Acquisition Engine
A multi-channel digital marketing and technical SEO infrastructure driving consistent qualified organic and paid inbound pipeline.
+210%
Organic Search Growth
-34%
Cost Per Acquisition
$1.8M
Inbound Pipeline Value
68%
Search Impression Share
scalepoint.io/analytics/inboundReal-time CRM Sync · High Intent
System Interface & Architecture
Inbound Pipeline & Attribution Telemetry
·Multi-touch attribution pipeline
·Programmatic programmatic SEO landing pages
·Automated conversion rate telemetry
01 // The Challenge
Problem & Constraints
The client relied solely on expensive outbound sales with virtually zero organic inbound pipeline or structured search presence.
02 // The Approach
Engineering Strategy
We developed a programmatic technical SEO architecture paired with high-intent Google Ads search campaigns and conversion rate optimized landing pages.
03 // The Solution
Delivered Outcome
Full organic content hub, automated schema markup, targeted PPC funnels, and real-time Attribution dashboards synced directly to Salesforce.
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